The founders of The K9 Kitchen set out to create something missing in Dubai’s pet food market - a raw, clean-label brand that delivered real health benefits. Working with veterinary professionals, they developed recipes that put pets’ wellbeing first.

I shaped a brand full of personality: bright, colourful packaging featuring real K9 Kitchen customers, supported by an e-commerce site that told the ingredient story and powered home delivery. Engaging social content helped build reach and community, while new product ranges continue to expand the brand - including “gently cooked” meals and a future line for feline friends.

The brand continues to grow, building a loyal community of pet owners who value both the quality of the product and the personality of the brand.