MCL Insuretech set out to shake up Ireland’s online insurance market with a brand that promised great cover at a great price. Their model put customers in control, managing every aspect of their policy online.

I created the name GetSetGo—a strong, positive message that reflected the simplicity of the process: get a quote, set up cover, and go get on with life. Since then, I’ve continued to work with the team, developing two national multi-channel advertising campaigns. Disruptive by design, the campaigns spanned TV, digital, OOH, press and radio.

The most recent work centred on their line “game-changing insurance,” featuring Irish rugby star Rob Kearney to embody that ethos. The result is a brand and campaign presence that stands out in a crowded sector and connects with customers looking for straight-talking insurance with no fuss.

I had the privilege of working with Gregg for seven years, and during that time he became one of the most dependable and creative designers I’ve ever collaborated with. His eye for detail, bold ideas, creative problem-solving, and consistent reliability strengthened every project we worked on together. Gregg challenged our thinking in the best way and consistently approached each problem with a fresh, insightful perspective.

KERRY BECKETT, Marketing Manager, MCL InsureTech