I’ve worked with MD Golf for over 15 years, helping to shape a brand that has consistently punched above its weight in a highly competitive market. In that time, I’ve created club designs and branding for collaborations with legends such as Seve Ballesteros, Aston Martin, and NV Drew, as well as MD Golf’s own SuperStrong range.

I also scripted and art directed the brand’s first Sky Sports commercial, filmed on the iconic Giant’s Causeway - a project that was a real labour of love as a keen golfer myself. MD Golf built its reputation on first-class components and value-driven products, giving independent retailers greater margin and golfers real performance at accessible prices.

The brand continues to enjoy strong retail success across Asian and Australian markets - a journey I’ve been proud to be part of, both as a designer and a golfer.