I’ve worked with Vita Liberata since its inception - collaborating closely with the founder from the early 2000s as the brand grew into one of the UK’s leading luxury tanning names. Over the years, I helped shape its identity as a pioneer in clean, skin-loving tanning - always natural, always premium.

So when the founder reacquired the brand after a successful exit, I was invited back to help reposition it for a new chapter. The brief: re-establish Vita Liberata as a premium player in a more competitive market.

Working closely with the founder and the brand’s creative director, I refreshed the identity - stripping it back to something bold, simple, and modern - while redesigning the full packaging range in a refined palette of neutrals and rich chocolate tones. The result is calm, understated confidence across the range, with luxury in every detail.

A brand that feels both familiar and fresh - elevated, redefined, and ready for what’s next.

I have worked with Gregg for the past 20 years, through several brand iterations, various refreshes and multiple product launches. When I need to spend money on anything that requires artwork and brand integrity there is only one person I will trust. It is basically just way too expensive to risk anyone else. Attention to detail, brand sensitivity and a willingness to listen to and interpret our creative team’s ideas make Gregg the go to person for all our graphics. And since I could literally choose any agency anywhere in the world to fulfill this task.. I reckon this is accolade indeed:

ALYSON HOGG, Founder, Vita Liberata