Belfast hospitality specialists Taste and Tour wanted to create something new for the City - a destination dedicated to immersive drinks experiences. I designed the brand identity for The Spirit Circle, the home of two unique experiences: Sensorium and Belfast By The Glass. For Sensorium, the challenge was to build a brand and environment that explored how our senses shape taste, and to make it bold, immersive and unlike anything else.

I created the Sensorium identity: a strong, graphic look that cut through and appealed to customers seeking new experiences. The design extended across adaptable branded assets for each group, social content, and ground-breaking audio-visual installations that brought the sensory theme to life.

The experience has been hugely successful, building a fantastic reputation and strengthening Taste and Tour’s position as leaders in innovative hospitality.